Empowering the Future Marketers: Successful Completion of Digital Marketing Add-On Course at Lakshmi Bangaru Arts & Science College, Melmaruvathur

 We are immensely proud to share the successful completion of the Digital Marketing Add-On Course conducted by Ariyath Academy at Lakshmi Bangaru Arts and Science College, Melmaruvathur.

This program was meticulously curated to introduce students to the world of digital marketing — a field that continues to grow rapidly and plays a vital role in shaping the future of business, branding, and online presence.

🌐 About the Program

The course was designed as a career-oriented add-on certification that goes beyond theoretical learning and focuses on real-time industry exposure. The main objective was to bridge the gap between academic knowledge and practical industry expectations, empowering students with in-demand skills that are relevant across all industries.

📚 What Students Learned

During the program, students were trained on various pillars of digital marketing, including:

  • Introduction to Digital Marketing Ecosystem
  • Search Engine Optimization (SEO): On-page and Off-page SEO techniques, keyword research, and ranking factors
  • Social Media Marketing (SMM): Content planning and advertising on platforms like Instagram, Facebook & LinkedIn
  • Content Marketing: Creating value-driven, engaging content for target audiences
  • Email & WhatsApp Marketing: Strategies for personalized marketing and building customer relationships
  • Google Ads & Campaign Setup: Running real-time ad campaigns, budgeting, and performance optimization
  • Digital Analytics: Understanding consumer behavior using tools like Google Analytics and Meta Insights

The sessions included interactive presentations, hands-on activities, live project exposure, and case studies, giving students a strong foundation in digital tools and campaign execution strategies.

🧑‍🎓 Student Experience

From the first session to the final assessment, the enthusiasm and active participation of the students were truly commendable. They embraced every module with curiosity and a passion to learn something new. Whether it was running demo ads, designing creative posts, or analyzing keyword performance, the learners showed exceptional progress.

We also conducted individual assessments, quizzes, and mini-projects to evaluate understanding and provide real-time feedback. Many students expressed a newfound interest in exploring digital marketing as a potential career path or as a valuable skill to promote their own ventures in the future.

🎉 Valedictory & Feedback

The course concluded with a valedictory session, during which participants were awarded certificates of completion from Ariyath Academy. Students shared their testimonials, highlighting how the course helped them discover the vast opportunities in digital media.

The faculty and college management extended their heartfelt appreciation to our team for delivering a value-packed program and expressed interest in future collaborations for skill-based courses.

🙏 Gratitude & Acknowledgement

We would like to extend our sincere thanks to the Principal, Coordinators, and Management of Lakshmi Bangaru Arts & Science College for their continuous support and encouragement throughout the program. It was truly a pleasure working with such an energetic and supportive academic environment.

At Ariyath Academy, we believe that skill development is the foundation for a successful future. By offering hands-on training in areas like digital marketing, we aim to make students more employable, confident, and future-ready.

Stay tuned for more updates on upcoming training programs, workshops, and industry certification courses. Let’s continue to learn, grow, and succeed — together.

📞 For more details on our training programs, contact us at 9944297158
🌐 Visit: www.ariyathacademy.com

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